This thread discusses the Content article: W Hotel Newark

Excellent review Sacha. I stayed at the W as well and I agree with your assessment. It is clearly aimed at the boutique and hip end of town and it is a very welcomed change to the usual drab and utilitarian hotels you normally find in the US.

I think I stayed in the same styled room as you - the Spectacular Suite. It's more a studio apartment than a hotel room. Funnily enough though, my room came with complimentary wireless access. Even though when you log on, it charges you, the charges were removed when I checked out. But this does depend on the room package you select when booking.

My only gripe is the location. It's really stuck in the middle of nowhere and the lack of restaurants nearby means you do have to drive around to find someplace decent to eat.

I agree Chris, the location is curious to say the least, perhaps the Starwood folks are banking on the fact that the offices adjacent to the W will soon swell with workers and a few large corporations may relocate to this area where possibly rents are cheaper.
I missed out on the free Wi-Fi. One of the better establishments in the Bay area for sure.