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Since young, I have always had a love affair with cookies. My mom can attest to the fact that I would do anything for a cookie treat. In fact, I even named my dog Cookie Tham, after my favourite food !
In my many cookie-eating years, I have tried cookies from several brands...from the designer cookies like CookieMan from Australia (My favourite is the simple vanilla ones with a colored half-moon candy on top of each cookie), to the commercial ones available from most supermarkets like Tim Tam and Jacobs bikkie. How to spot a cookie: The different ways of grading your cookie : Entry level They come in clear cellophane wrappers They aren't so nice that you could eat a whole packet They are homogeneous Mid range Anything with a currant, or some sort of fruit in it Twin layer affair with some sort of cream up the middle Wrapper has pictures on it. Luxury Anything with chocolate on top. May be in a cardboard box or only available in specialty stores.
At this point, let me introduce you to my favourite cookie of the moment ! They are cookies from Japan, manufactured by a company called Morinaga Established in 1899 by Taichiro Morinaga, who had a pioneer spirit and the dream of "offering nutritious and good-tasting confectionery to Japanese children," Morinaga & Co. Ltd. was the first Western-style confectionery manufacturer in Japan. After more than 100 years, Morinaga has remained at the top of the Japanese candy industry, producing a strong line of candies, chocolates, frozen desserts and snacks, and nutritional products. Entering the new century, Morinaga is listed on the Tokyo Stock Exchange, and is led by Gota Morinaga, grandson of the company's founder. They have developed a new "power brand" strategy emphasizing its core product lines, including a new line of cookies called the "The New Standard Biscuit" As with all things Japanese, one of the first things that enticed me to the cookie is the attractive box packaging, not forgetting the company logo, which is that of a cute angel, one which the company has adopted since 1905 to symbolise the company's strong Christianity tie and their contribution as a Christian missionary. There are several cookies in that line that are worth mentioning, for example, their Marie cookie, Dear Sable Cookie, Choco Chip Cookie and the Lemonist. But my favourite cookie is one called Moonlight Cookie. The cookie is made with the basic ingredients of flour, sugar, shortening, egg, butter, and salt. From the sound of things, you would be expecting the taste to be that of a typical butter cookie. But this cookie is not overly-sweet, does not crumble easily but yet, when you put it in your mouth, the whole biscuit just melts in your mouth, covering it with a fragrant buttery taste that is just nice and not too overpowering. It is definately living up to its name of Moonlight cookie as one bite of the bikkie and you would feel like you are over the moon ! Cost-wise, as with most imported goods, it is probably not the cheapest cookie on the rack (a box of 8 pack with 2 cookie in each pack, costs $3.50 SGD each), but trust me, once you have tasted it, you will find that it is actually value for money, in line with one of Lifespike's goal and philosophy, to bring you the best for less. So the next time if you come across this brand of cookies in your grocery store, give it a try. I would love to hear your feedback on the cookie, just to see if your reaction would be the same as mine ! Discuss this article on the forums. (1 posts)
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